A higher-performing franchise opportunity.
Become part of the largest Wheel Repair brand in the UK
Turn your passion for success and our passion for wheels into profit.
The Wheel Specialist is the market leader in alloy wheel refurbishment. We’re a third-generation family business that dates back to 1955. Our franchised model has been running since 2006, and our network has a 4.9 Excellent rating on Trustpilot from well over 17,000 reviews. The Wheel Specialist franchisees are the best in the business—and with our support, you can be, too.
No one knows more about wheels than us. We don’t do anything but wheel refurbishment; we are The Wheel Specialist. We’ve got the systems, support, and demand; you’ve got the drive, ambition, and ability to connect with your local customers. We need the very best partners, so if you want to transform your future, we’d love to talk!
Public and trade customers know and love our brand, and that’s the brand that will be behind your business.
Operate from your own professional workshop with an inviting showroom
We're not a quick-fix SMART repairer. We operate solely from static premises, prioritising meticulous detail and premium standards to deliver the quality our customers deserve.
Reported Annual Net Profits up to £190,000 per year per territory*
Our franchise offers serious financial rewards. In 2023, franchisee territories averaged £514,000 in sales, with top performers reaching £920,000. Many own multiple territories, multiplying their success.
*Based on adjusted accounts provided to Head Office from a high-performing franchisee.
Tailor-made support for your specific needs
Our business is to support you in yours. Our commitment to you covers every aspect of planning, launching, growing, and then sustaining your business, helping you drive its success.
Joining us
To join the UK’s leading alloy wheel repair, refurbishment and customisation franchise you don’t need wheel refurbishment experience!
BUT you will need:
A passion for great customer service and a true belief in delivering the highest quality product
The ability to motivate and manage your team
A desire to understand all aspects of how our business works
The desire for commercial success
“The Wheel Specialist as a brand is all about doing the right thing. It’s higher end, it’s not the cheapest on the market... but it’s the best quality, and the branches are so neat and tidy.”
Sarah Kerr - Fareham & Bournemouth franchisee
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