Support

While it’s little more than a cliché for many companies, the word family is embedded in the fabric of our franchise. We’re incredibly proud to be a family-run business, and several of our franchisees can (and do!) say exactly the same. That creates a distinct culture engrained into The Wheel Specialist network, with support at its heart. We care about your success.

You’ll find an overview of the support you can expect below, but bear in mind that our guidance to you is very much personalised and bespoke, based on your needs, not someone else’s: we’ll explore the areas you’re less confident in together, and turn them into strengths.

Training

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Your key staff trained by our
head office team

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Dedicated National & Regional
B2B Account Manager

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Marketing, software and
business management training

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Sales training on converting
leads into business

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Technical training so you
understand operations

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HR and Health & Safety

Support

As our partners, we aim to give our franchisees everything they need to succeed, including operational and technical training, sales and marketing support, HR, health & safety, and business management, including a bespoke CRM system.

This is coordinated through The Hub, our central management function, and the team within it, which is dedicated to helping and supporting our franchisees with all operational aspects of their business.

The Wheel Specialist provides comprehensive and ongoing support to its franchisees. This includes:

  • Decades of experience: Benefit from the knowledge of a team with over 60 years in business.

  • Personalised support: Get ongoing guidance tailored to your specific needs and business stage.

  • Fast-Track program: Receive frequent, data-driven coaching to optimise your performance and growth.

  • Multiple communication channels: Reach support via email, phone calls, WhatsApp, and a dedicated intranet.

  • Regular reviews and specialist visits: Gain insights from business growth reviews and technical visits.

  • Networking opportunities: Attend annual conferences and advisory board meetings to connect with fellow franchisees.

  • Comprehensive resources: We provide regular and comprehensive insights, information, and resources for areas such as operations, marketing, sales, HR, and business management.

On top of the comprehensive support we've already mentioned, we go a step further for our franchisees. At every stage of your journey with us, you'll have access to a full suite of additional resources, including (but not limited to):

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“I had experience of running teams and building businesses, but I had no experience of marketing, dealing with the public or with wheel refurbishment. My training and the on-going support from The Wheel Specialist’s head office and its network of other franchisees, who are always ready to share their experience and advice, was invaluable.”

John Tice (pictured with The Wheel Specialist CEO Ginny Murphy) - (Previous/Retired) St Albans franchisee