Evolve Partnership
Evolve your Automotive Business.
The Wheel Specialist is the market leader in alloy wheel refurbishment, and that’s not an idle boast: we’re the largest and longest-established brand in the industry, and our brand has a 4.9, Excellent rating on Trustpilot from over 16,000 reviews.
We believe The Wheel Specialist franchisees are among the best in the business, and you could join their ranks too.
The Wheel Specialist grew out of an automotive services business called Lap-Tab, which was founded in 1955, and we remain family-owned. This culture of succession is also true for many of our franchisees, with a number now in the second generation of ownership.
The Wheel Specialist’s focus is on outstanding service, peerless quality, superb value for money, and rapid turnaround. These factors have underpinned our brand for more than 60 years, and they’re the foundations on which all our successful franchise partners have built their businesses.
Why Evolve with The Wheel Specialist?
The Evolve Process: How It Works
Transforming your existing automotive business into a Wheel Specialist franchise is designed to be a process of Evolution, not Revolution.
Step 1 - Initial Assessment
Our team will assess your current business and determine the right steps for you within the conversion process. We'll discuss your goals, available resources, and how The Wheel Specialist franchise can enhance your current operations.
Step 2 - Training and Onboarding
Our approach isn't about completely overhauling your methods; it's about fine-tuning what already works well for your business and seamlessly integrating it into our model. Our ultimate goal is to ensure that customers consistently enjoy the same uniform, high-quality workmanship and exceptional customer service, regardless of location. You'll receive tailored training on our service offerings, operational procedures, and customer engagement techniques, creating a powerful blend of our expertise and proven strategies, overlaid onto your already-successful business.
Step 3 - Adapting your space
We'll work closely with you to adapt your existing space to align with The Wheel Specialist brand. This may involve aesthetic and operational changes, all of which will have been discussed and agreed well in advance with you.
Step 4 - Marketing Integration
Our team of marketing experts will work collaboratively with you to integrate your business into our national marketing efforts. We’ll also optimise your local marketing output both online and offline, with a particular focus on the key social platforms to complement your website presence and bring your business’s personality to the fore.
Step 5 - Launch and Ongoing Support
Part of sitting under The Wheel Specialist brand banner is the rigorous ongoing support we offer, along with regular check-ins, and guidance to ensure your continued growth and success.
Interested in learning more?
If you would like to arrange an initial call with our franchise recruitment team to discuss the opportunity of evolving your business and learning more about The Wheel Specialist, please complete the form below.
“The Wheel Specialist is a family-owned brand with deep roots in powder coating and metal finishes dating back to 1955. We understand the journey of local independent automotive businesses because we’ve lived it ourselves. With over three decades of dedication to growing our own local business before becoming a national brand, we truly appreciate the automotive expertise and hard work invested by business owners like you. As we strive for full UK coverage, we invite you to ‘evolve’ your existing automotive business into The Wheel Specialist, joining a strong national brand and network.”
“Being the first partner of The Wheel Specialist brand back in 2007, I’ve been apart of its growth into a respected national brand. I now own two successful businesses and actively support the network’s owners through support, training and technical opportunities.”
“We’re proud to be a family business and to have that culture throughout the network, with a supportive group of franchisees and a passionate head office team who really care about their success.
Our aim is always to increase sales, decrease costs and to make life easier for you whilst maintaining the highest quality service”
Jack Murphy - Managing Director