Fun, success and optimism as The Wheel Specialist celebrate their 10th annual conference

The Wheel Specialist is the UK’s only national alloy wheel refurbishment company to operate from fixed premises. This experienced and growing franchise hosted their 10th annual conference shortly before the coronavirus lockdown, following another record breaking year in 2019.

Check out the video below to see the highlights:

Overall network turnover for The Wheel Specialist rose by over 4% from 2018 to 2019 with over 1,400 new trade customers and tens of thousands of new private customers. The Wheel Specialist said that the number of enquiries it receives has almost doubled in the last five years alone. Impressively, a 20% increase was seen in the number of products being sold, which was complemented by the well-received conference launch of The Wheel Specialist’s new alloy wheel cleaner and tyre shine products.

Jack Murphy, Managing Director of The Wheel Specialist said: “We listened carefully to requests from our customers for quality products that they can use on their freshly refurbished wheels from a brand they can trust. We’re super excited to be able to expand our quality product range in this way, as well as giving our franchisees additional income opportunities”.

Enjoying an amazing performance on the day was the Glasgow North franchise, which took home an incredible five awards, ranging from Brand Ambassador to Overall Best Performing Franchise.