How to build a premium saleable asset for your future

Building a premium business takes time and requires a detailed understanding of what customers desire. Fortunately, The Wheel Specialist has mastered this and turned their knowledge into a franchise opportunity.

If you want to establish a premium brand, one which has longevity and future aspirations, there’s no such thing as an overnight success. There’s heavy investment to be made in taking a business concept and building it into a premium offering. It’s something we’ve been working to achieve since 1955. So we know the effort involved!

At The Wheel Specialist, we’ve built a wheel refurbishment business which delivers customers with highly perceived value and multi-layered benefits, on functional, technical… and emotional levels. It’s why our network of The Wheel Specialist showrooms see high customer retention and referrals amongst their trade customers. As the recession approaches, based on what we’ve seen during past economic crises, we expect this to grow as people hold off on buying new, and invest more into keeping their current vehicles looking as good as new.

It wasn’t an accident! We made it our business to invest the time and resources to dig deep into knowing what customers desire. We then used this knowledge to build the framework for exceeding their expectations; if you’ve ever visited one of our showrooms, you’ll know how true this is. But, isn’t this what you would expect from a premium brand you’re thinking of franchising with?

You may be wondering what truly sets us apart as a premium wheel refurbishment business. What defines us a premium brand? It comes down to the fact we:

• deliver on the service and product, exceeding customer expectations

  • We believe the key to this is in the confidence people have of visiting The Wheel Specialist showroom, rather than meeting with a man in a van

• outsell competitors on a per-unit basis

  • Charlie Tufton, Mazda Sales Manager says, “We’ve used The Wheel Specialist for many years, they make the process very easy for us when a customer wants to change their wheels. It’s done within 24 hours, and the customer can collect their car without delay. They’re quick, fast, easy, efficient, always go above and beyond, and the quality they deliver, is second to none.”

• enjoy higher customer satisfaction ratings and reviews

• have higher customer retention rates and repeat buyers

  • 60% of the trade customers we’ve had in 2022 are repeat customers from previous years

• have a loyal customer-base who advocate the brand

First impressions count

One of the biggest draws of The Wheel Specialist starts when customers walk through the doors of one of our showrooms. Something, we’ve always prided ourselves on making the kind of place worthy of our premium customers, and so we’ve recently rebranded our look. People have told us how much they love the clean, fresh feel as they enter the bright, welcoming space.

A saleable asset for your future

Hopefully you can see for yourself the depth of opportunity a franchise with The Wheel Specialist offers you. But, one of the hidden benefits you may not have considered is the future of your business and how it can work for you.

One of our franchisees, Sarah Kerr, has been involved with TWS for 15 years, and owns TWS Bournemouth & TWS Fareham with her husband, Vern. She believes all business owners should have an exit plan as part of their business plan. “With any business, it’s as important to have an exit strategy as much as a game plan of what you hope to achieve,” she says.

Sarah knows first-hand the value her business offers her future, and they are currently in the process of implementing their exit plan. “We’ve reached the next stage of our lives. It’s time to retire,” she explains. “We’ve thoroughly enjoyed growing our TWS businesses, but we’re ready to reap what we’ve sown. Both Bournemouth and Fareham are strong; there’s plenty of opportunity for further growth. We invested in all the machinery, the showroom rebrand, and staff who know what they’re doing, knowing we were making it ready for someone new to take over and build their dream. This is what it means to build a saleable asset for your future.”

Sarah’s Showroom:  https://www.youtube.com/watch?v=mc-iJyKL5S8

Franchising is ‘Fait accompli’

Watch Sarah’s interview: youtube.com/watch?v=SqLyoHfK0MI

You may wonder why you should consider investing in one of our franchises, rather than setting up something for yourself? As Sarah says, “Franchising with The Wheel Specialist meant the business is fait accompli. The business model was ready for us to follow and put to work for ourselves. It made sense to go with the TWS programme, using the support and infrastructure they provided.”

Ready to build a saleable asset for your future?

Sarah had a clear vision for what she and Vern wanted to achieve, and over recent years they took more of a leadership role in their business, confident in their staff to run the business day-to-day. With The Wheel Specialist, you can build the business you want, to give you the future you desire.