We've seen a 40% YoY increase in our wheel straightening services
We’ve seen a remarkable 40% year-over-year growth in bent wheels serviced across The Wheel Specialist network. This rising demand presents a significant opportunity for new franchisees to boost sales and profitability from day one.
At The Wheel Specialist, we are experts in assessing and restoring wheels to their original shape. This service is cost-effective, saving customers money compared to purchasing new wheels. Properly straightened wheels ensure a smoother ride and overall better vehicle performance. Additionally, it is convenient for customers, as we already have their wheels and can ensure the safety and optimal functioning of their vehicles.
Wheel damage can manifest as odd vibrations or a shaking steering wheel, which can be both scary and uncomfortable. It may even feel as if the wheels are wobbling. If left unaddressed, damaged wheels can shorten the lifespan of tyres, leading to higher expenses. In some cases, wheel damage can make driving dangerous or result in an MOT failure. Our wheel straightening service addresses these issues, providing a safer and more comfortable driving experience for customers.
Key Insights from our data taken from our ‘Bollucks to Buckles campaign’
BMW: High Volume, Low Buckles
Frequent Servicing: BMWs make up over 13% of our total volume.
Durability: Despite low-profile tyres, BMW wheels have fewer buckles.
Audi: Top Performer
Key Insights from our data
BMW: High Volume, Low Buckles
Frequent Servicing: BMWs make up over 13% of our total volume.
Durability: Despite low-profile tyres, BMW wheels have fewer buckles.
Audi: Top Performer
Fewest Buckles: Audi wheels have the lowest incidence of buckles among our top 5 brands.
Mercedes-Benz: Consistent Performance
Proportional Results: Their buckle rate matches their service volume.
Ford and Volkswagen: Higher Repair Rates
Ford: Accounts for 20% of all buckle repairs in our top 5, despite being the 5th most serviced.
Volkswagen: More buckles compared to Audi, its group counterpart.