Become a Customer Expert and Drive Success With Us Today!

Our expertise ensures you'll always deliver an exceptional customer experience, empowering you to achieve exponential growth on your business investment whilst meeting your customers' needs.

In almost 70 years of trading, the world has changed a lot, not least around how customers interact with brands. You need to work harder than ever these days to stand out as a business. Especially if you want to experience the kind of success you dream of.

However, after having worked on over 1.2m wheels, we’ve seen a thing or two, and we can confidently say we’ve learnt some very important lessons. We’ve found although how we communicate has changed massively, one fundamental thing which always remains the same: Customers want to know they’re at the heart of what we deliver.

As a franchise owner with The Wheel Specialist, what you gain from us is much more than just how to deliver on our highly sought after wheel service. You’ll also learn from our expert team how to make your business the go-to choice for your customers, and how to navigate the challenges and opportunities building a business brings your way.

Delivering the kind of experience which really makes a difference to your business requires more than just talking the “big talk” about putting customers first. Customers are constantly bombarded with messaging from a thousand sources every day; but they’re savvy enough to know empty marketing spiel when they hear it! Instead, we’ll help you build a systemic and dedicated approach sure to bring you results. You’ll learn how to align your actions with your words and consistently meet or exceed your customer’s expectations, as you improve the look and quality of their vehicles.

This is about more than under-promising and over-delivering, however. It’s about creating an entire experience built around your customers, and doing it in a way it feels personal to them. According to Salesforce, customers are increasingly looking for a personalised experience, with around 50% of consumers ignoring communications and messaging which seems generic.

Just as every car is different, so is every customer. We resist the temptation to over-automate our digital communications, and all our contact with customers is friendly, informative and, above all, personal. We understand the value of investing the time needed to know our customers, and it always pays off big time. It’s probably the single biggest factor in why we’re so successful, delivering upwards of £30m of work across the UK every year, to over 20,000 customers, bringing in franchise profit of £150k-£190k* p/a!

As a Franchise Partner with The Wheel Specialist, you’ll be trained in every aspect of your new business, regardless of your level of experience in the industry. You’ll also be assigned a dedicated trade sales rep to sell on your behalf for the first few weeks you’re open, as well as a customised CRM system to help you keep track of your customer’s needs. So, when you follow our model, and work hard, you will soon be building a strong business.

But this is just the beginning... by tapping into our seven decades of experience, you’ll gain an all-important understanding into how to communicate with your customers, listen to what they want, and offer exactly the right service. This gives your business an incredible reputation, keeping you top of mind. Then, you can think about how you want to expand your reach – maybe open another territory, and see the future you’re aiming for, come to life!

Sound like something you want to be a part of? Contact our team today to learn more about how you can become a customer expert with The Wheel Specialist franchise and build on a heritage of success.

*Based on adjusted accounts from a high performing franchisee, rather than audited or submitted accounts