Judge Us by the Company We Keep
At The Wheel Specialist, we know that the partnerships we build reflect who we are. That’s why we’re proud to work with organizations like the Porsche Club of Great Britain, where shared values and a passion for excellence come together. This collaboration isn’t just about business—it’s about authenticity and mutual respect.
"Your wheels, our passion" is more than a slogan; it’s our guiding principle. The company we keep, like the Porsche Club, shows our commitment to quality.
For more insights, check out the full article written by our MD, Jack Murphy below.
Judge us on the company we keep.
Strategically it makes sense to want to work with the best and biggest brands in their respective spaces; hopefully some of their gloss will rub off on you and your brand benefits through association.
That’s more easily said than done though because any robust and meaningful relationship has to be a two-way street, both partners need to bring something to the party. If not, consumers can sniff out inauthenticity at 100 paces and then they’ll run a mile. Great partnerships have to feel like a good fit for both parties and more importantly their customers. Instinctively does it feel “right”, natural and unforced?
For us at The Wheel Specialist we love a partnership but these are just some of the filters that we apply before deciding to approach, negotiate and develop any partnership property. We jealously guard our brand but we’ll never try and over-reach in our drive to create something that has legs.
“Judge us on the company we keep” is a great strategic goal but it’s difficult to get it right, however there are some partnerships that just click and The Wheel Specialist and Porsche Glub of Great Britain is just one of those that seems to work.
We’ve been speaking to The Porsche Club of Great Britain for close to a year and last weekend, we’re really proud to have hosted 50 really enthusiastic members and guests from the club at The Wheel Specialist site in Witney near Oxford, for a “Wheel Workshop”. It’s our chance to show off what we do and why we do it better than others. From buckles to cracks and from scuffs to failed finishes; we walked the club attendees through our multi-stage process and showed how even the most tired of wheels can be given a second chance. What’s more, Neil Wathes and his team were on hand to answer any questions about the members’ own cars – giving each of the attendee’s cars a complimentary check if they wanted it.
Hopefully we’ll hosting more Wheel Workshops in association with the Club, elsewhere across the UK and judging by the feedback from attendees we’ve jointly created something that is right for the attendees. And when it comes to attendees, a really big thank you to Martin Phillips who, via his Youtube Channel 60 MPG edited this great film of the event:
Check out Martin’s channel, there’s some great content on there.
Let me know what you think but thanks to all involved and to all those who attended.
“Your wheels our passion” is so much more than a headline for us, it’s genuinely what we’re about.
Interested in learning more?
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