Lightning lead-handling means more profit for wheel refurbisher’s franchisees

Franchisees of The Wheel Specialist can guarantee a response to incoming business enquiries within 60 seconds - even if they’re up to their eyes with refurbishing a wheel or at home spending time with their family.

A leads-handling and follow-up service being offered to franchisees as an optional extra means prospective customers will be able to speak to a human almost instantly and are far more likely to do business with the wheel refurbishment specialist.

That takes the pressure off franchisees who may not have the time or opportunity to take calls or answer enquiries immediately, which can lose them business if the customer goes elsewhere.

Online enquiries account for three-quarters of the network’s retail business, so reducing the chance of any slipping through the net can only mean more profit for franchisees, says The Wheel Specialist’s Managing Director, Jack Murphy.

“We came across a company that offered to follow up leads for us a few years ago but it wasn’t a good fit for us at the time.

“Then their technology developed and, due to their own very persistent follow-up, they convinced us to give their system a go.

“The latest version of their technology is fantastic. It will plug into our bespoke CRM and as soon as anyone makes an online enquiry, they’re called back within 60 seconds by a team of professionals - even out of hours and at weekends.

“We’ve trialled it at a small number of branches and will be making it available to all franchisees as a cost-effective and lucrative optional extra.

“Knowing their leads are being taken care of and that no potential customer will go away disappointed will leave our franchisees to concentrate on other aspects of their business and become even more profitable.”

The Wheel Specialist’s fast-growing network has 27 franchisees with more in the pipeline.