Reflecting on 2024: A Year of Record Growth, Innovation, and Community at The Wheel Specialist
As 2024 comes to a close, we reflect on a year filled with remarkable achievements, inspiring growth, and the shared successes that make The Wheel Specialist network truly unique. This year has been nothing short of extraordinary, with milestones that position us for an even brighter future.
Record-Breaking Turnover
We’re proud to announce that 2024 marked the highest ever recorded turnover in The Wheel Specialist’s history. This incredible achievement is a testament to the hard work, dedication, and passion of our franchisees and their teams, as well as the growing demand for our industry-leading services.
Growth Across the Network
With over 86% of the network showing significant growth in 2024, the strength of our network has never been more apparent. From local success stories to national recognition, our franchisees have risen to the challenge, delivering excellence and exceeding customer expectations.
Expanding Our Footprint
This year, we welcomed three new locations into The Wheel Specialist network:
Oxford: After trading as an independent wheel refurbishment business, the Oxford site joined us in 2024. The franchisee has thrived with the added support, systems, proving the power of collaboration and shared resources.
Blackpool: Eddie and Caroline, franchisees for Ribble Valley, expanded into their second territory in Blackpool, showcasing the opportunities for growth within the network.
Inverness: Kenny opened his second site in Inverness, further extending his reach and ability to provide unparalleled services.
National Recognition and Partnerships
This year, several national accounts turned to The Wheel Specialist for their wheel refurbishment needs, drawn by:
Consistent quality and reliability.
Ease of use through streamlined processes.
One point of contact for efficiency.
Solid KPIs that exceed expectations.
These partnerships reinforce our reputation as the industry leader for both trade and public customers, and reflect our relentless pursuit of excellence.
Community and Connection
Beyond the business milestones, 2024 has been a year of shared experiences and connection. We’ve celebrated:
Franchise and network successes.
Family and individual milestones, including new babies and grandchildren welcomed into The Wheel Specialist family.
These times remind us of the strength and camaraderie that define our network.
Supporting Growth and Innovation
The Franchise Advisory Board (FAB) has been instrumental in shaping the future of our network. Their insights and collaborative spirit have helped drive improvements in efficiency, customer offerings, and support for franchisees.
This year, we introduced new equipment, processes, finishes, systems, and paints, all aligned with our Strategy Goals:
Prioritise customer convenience and satisfaction.
Continuously innovate to set new industry benchmarks.
Expand our network strategically to enhance accessibility and service.
Milestones and Transitions
New Beginnings: Alongside the Oxford, Blackpool, and Inverness openings, we look forward to James Duffen opening his new franchise in Croydon this week.
Transitions: Two franchisees retired, passing the torch to new owners who are thriving in their new ventures.
Looking Ahead
As we enter 2025, we remain laser-focused on customer convenience and satisfaction, driving every innovation, expansion, and service improvement. Our goal to increase network coverage by over 40% by the end of 2026 reflects our ambition to meet the growing demands of local, national, and retail customers.
Guided by our Product Pillars—expertise, efficiency, guaranteed quality, and unmatched convenience—we are committed to setting new benchmarks in the wheel refurbishment industry.
Thank you to every franchisee, team member, partner, and customer for making 2024 our most successful year yet. Together, we are building something extraordinary, and the best is yet to come.