After a turbulent year, we’ve noted before how proud we are to be in a situation where all franchise branches remain trading, with a steady uptake in key metrics which signify a very prosperous year ahead for The Wheel Specialist franchisees.

Cometh the hour, cometh the man - and Danny Cleasby proved to be exactly the right man in exactly the right place when the pandemic came along to challenge the Durham branch of The Wheel Specialist.

Impressive 2020 stats included a surge in wheel refurbishment enquiries at the first-ever TWS virtual conference.

It’s been a trying time for all of us, and of course at TWS that’s been true too. But we’ve been incredibly lucky when compared to many businesses and industries - including six record-breaking months since the pandemic.

There are super women, and there are superwomen. Ginny Murphy, founder and CEO of The Wheel Specialist, is one of the latter. Though, of course, she is both.

There’s plenty of information out there on ‘things to know before becoming a franchisee’. But what about the things you should know AFTER you’ve become one?!

What do you do if you’re a successful business owner and an economic downturn comes along?
“You get off your arse and go out and find new customers,” says Willie Forsyth - and that’s exactly what he did.

Question: “The Wheel Specialist pricing seems to be on the premium end of the spectrum – why is this?”

Answer: Pricing is a hot topic and an important one for franchisees, especially if they’re starting out against local competition.

It’s a tough life, but someone’s got to do it. Having to work with McLarens, Ferraris and Aston Martins and prettifying cars for Premiership footballers and reality TV stars isn’t for everyone, perhaps, but John Tice has somehow managed to put up with it for the past seven years.

It’s rare to not have competition in business - and we don’t shy away from it, it keeps us at the top of our game! Here’s how we’ll help you shine against your local refurb competitors…

A new sponsorship deal is set to turn heads as Caterham Academy driver Ryan Lovett’s car enjoys the addition of the UK’s premium wheel refurbishment brand.

Fancy yourself as a TikTok star? As a franchisee with The Wheel Specialist, your superior wheel refurbishment skills can reach an audience of millions.

Sales leads are the lifeblood of a successful business – which is why a family with years of experience in the automotive sector chose to expand their business by joining The Wheel Specialist franchise.

Has lockdown made you decide to fulfil your dream of running your own business? If that means changing your career, consider investing in a franchise.

In the first full month open after lockdown, network sales reached a new record: 10% up on our previous best, and 13% up on July 2019.

The Wheel Specialist is the UK’s only national alloy wheel refurbishment company to operate from fixed premises. This experienced and growing franchise hosted their 10th annual conference shortly before the coronavirus lockdown, following another record breaking year in 2019.

Catch up with the owners of the Ribble Valley territory. Find out how they split the day-to-day, life through (and since) lockdown, and what it’s like to franchise with your partner.

Ginny, our CEO & Founder, recently caught up with In Automotive to give an insight into franchising and how it works, and how she developed her own career.

It all begins with an idea.

The Wheel Specialist has reported impressive growth, with signs the sector remains unaffected by the country’s biggest drop in new car sales since 2008. Thankfully for TWS, used car sales are up, which only means more wheels to be refurbished after taking a thrashing on Britain’s pothole laden roads.